NOCO, which designs and creates premium consumer electronics including battery chargers, jump starters and related power accessories, has signed on as the title sponsor when the Bassmaster Elite Series heads to Scottsboro, Ala., to take on historic Lake Guntersville Sept. 30-Oct. 3. The NOCO Bassmaster Elite at Lake Guntersville kicks off a busy schedule of fall derbies that will take the Elite Series pros to South Carolina, Tennessee and Texas.
“We are thrilled to partner with the team at NOCO to present what is sure to be an exciting event,” said B.A.S.S. CEO Bruce Akin. “Everyone from enthusiastic fishing fans to complete novices have been following the excitement as our anglers compete on the country’s incredible fisheries, making this the ideal platform for NOCO to showcase its innovative products to a broad audience of sports fans.”
Bass fishing has become one of the summer’s hottest sports with an audience of more than 13.2 million viewers tuning in to ESPN2 to catch 16 days of live coverage of the four most recent Bassmaster Elite Series tournaments. Between televised coverage on ESPN2 and the livestream on Bassmaster.com and ESPN3, avid fans devoured more than 398 million minutes of tournament coverage.
“B.A.S.S.presents an excellent opportunity for NOCO to engage with some of the most loyal and passionate sporting fans in competitive fishing today,” said Jonathan Nook, Chief Visionary Officer for NOCO. “Its professional anglers and many avid followers demand reliable, high-performance gear, which closely aligns with our relentless pursuit of quality."
Not only are both dedicated fans and newcomers alike eagerly tuning in to Bassmaster tournaments, but participation in the sport is booming across the country.
According to the Outdoor Recreation Roundtable, 81% of Americans say they’ve spent time enjoying outdoor activities during the pandemic, 31% for the first time. Many of those people are flocking to fishing, as states across the country have seen remarkable growth in fishing license sales. Iowa, Minnesota, Vermont and Louisiana all report more than 50% higher fishing license sales in 2020, according to their state conservation agencies. Considered a hotbed of recreational fishing, even Alabama has experienced a 37% jump in resident fishing license sales.
Live coverage of the NOCO Bassmaster Elite at Lake Guntersville starts Wednesday, Sept. 30 on Bassmaster.com.
About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2 and The Pursuit Channel), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, new Huk Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX presented by Abu Garcia and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic.
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