Gulf Shores & Orange Beach Tourism Purchases Land for Future Sports Tourism Development

Gulf Shores & Orange Beach Tourism closed on 111.26 acres of land in northeast Gulf Shores June 28, 2022, which will be used by Gulf Shores | Orange Beach Sports & Events (formerly the Gulf Shores & Orange Beach Sports Commission) for sports and event tourism. With a growing population in the cities of Gulf Shores and Orange Beach and two city school systems comes a greater need to help alleviate sports tourism play from the local sports complexes and school facilities to leave room for residential use.

Sports and event tourism remains a key economic driver in Gulf Shores and Orange Beach, particularly outside of the peak summer season.

"As field use increases for the city school systems and local youth sports, there is shrinking space to maintain and grow sports and event tourism," said Beth Gendler, CMP, CDME, president and CEO of the tourism bureau. "There is very limited real estate of any sizable portion left in south Baldwin County, so we knew we needed to purchase a large parcel of land before it was gone. With guidance and direction from our board of directors, we were able to find and secure this land to insure the future of sports tourism along the Gulf Coast"

The parcel of land is located to the west and north of the Auburn University satellite facility at Coastal Gateway Boulevard (County Road 8 East) and the Foley Beach Express. The far north end of the property meets the city of Foley line and is close to the Orange Beach city limits. The next step for the organization is to source a research firm to conduct a sports facility feasibility study, which will determine the needs of the community, what should be built and how to manage it.

The goal of this project is to fill the facility gap to grow sports and event tourism while enhancing residential needs. For more information on GSOB Sports & Events, visit GSOBsports.com.

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About Gulf Shores | Orange Beach Sports & Events:

Gulf Shores | Orange Beach Sports & Events is a partnership among Gulf Shores & Orange Beach Tourism (GSOBT), the Coastal Alabama Business Chamber, Gulf State Park and the cities of Gulf Shores and Orange Beach. In 2007, the organization became a department within GSOBT. In this role, the GSOB Sports & Events – along with assistance from both cities – works to bring quality athletic and leisure events to Alabama’s Gulf Coast. To learn more about sports and events along Alabama’s 32 miles of white-sand beaches, please visit GSOBsports.com.