Life Time has launched the Life Time Little Sugar MTB presented by Mazda, a new mountain bike event set for October 15, 2023, in Northwest Arkansas.
The event expands Life Time’s portfolio of off-road events and adds to its mountain bike line-up, which also includes the Life Time Sea Otter Classic Fuego XL, Stages Cycling Leadville Trail 100 MTB, and the Life Time Chequamegon MTB Festival presented by Trek.
‘Little Sugar MTB will occur the weekend before the Life Time Big Sugar Gravel presented by Mazda, setting the stage for the creation of the new, week-long Big Sugar Classic Cycling Festival to occur Saturday, October 14 through Sunday, October 24. Registration opens on March 1 – the same day as registration for Big Sugar Gravel.’
The new MTB event in Arkansas is expected to attract a strong field to the area’s singletrack mountain bike terrain and will offer participants the opportunity to qualify for the Stages Cycling Leadville Trail 100 MTB.
Little Sugar MTB will be produced by the same team behind Life Time Big Sugar Gravel presented by Mazda, the Leadville Race Series, and Garmin Unbound Gravel presented by Craft Sportswear. It also includes the support of Bentonville locals, Aimee and Nat Ross, as community liaisons.
The Little Sugar MTB event weekend will feature a one-day expo on Saturday, October 14, with participants taking on the challenging singletrack trails through Bentonville and Bella Vista, Arkansas, on Sunday October 15.
Three course distances will be offered: 100K with 6,610’ of elevation gain, 50K with 3,461’ of elevation gain, and 20K with 1,125’ of elevation gain. There will also be a US$25,000 prize purse for the top finishers of the 100k event.
All course distances will start in Bentonville at the Coler MTB Preserve, traverse terrain in Bella Vista and finish in downtown Bentonville.
“The singletrack mountain bike terrain and development that has taken place in Northwest Arkansas is undeniably world class and we are very excited to bring a new Life Time MTB event to the region,” said Kimo Seymour, President of Life Time Events.
“The Sea Otter Classic kicks off the cycling season for many and we love the opportunity to bring the cycling community back together at the end of the season for a week-long celebration of all things cycling.”
A release from Life Time added that… ‘The Big Sugar Classic will celebrate and wrap up the off-road North America cycling calendar. Families, athletes, brands, and leaders in the cycling community are invited to stay for the week between the Little Sugar MTB and Big Sugar Gravel events, to enjoy trail spotlights, industry gatherings, group rides, clinics and more.’
Other cycling industry events happening during the same week and complementing the Big Sugar Classic include:
- People for Bikes SHIFT Conference – official date for 2023 to be confirmed
- Outerbike Bentonville – October 20-22, 2023
- The Big Sugar Gravel Expo (and Life Time Grand Prix presented by Mazda Finale Programming) – October 19, 2023
“Our community has worked for years together to build our region as a mountain biking destination; and partnering with Life Time to host the Little Sugar MTB event represents the pinnacle of achievements,” said Kalene Griffith, CEO/President at Visit Bentonville.
“Life Time is the best of the best for organizing events. Partnering with their team means showcasing our region’s trails to a whole new audience. It only reaffirms Bentonville’s status as the MTB Capital of the world.”
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