Boulderthon in Colorado, USA, has officially unveiled global sports company PUMA as the event’s new multi-year presenting sponsor ahead of its 2024 event, taking place Sunday, September 29.
The announcement comes on the heels of PUMA’s launch of the Deviate NITRO 3 running shoe, which will be carried in the Boulder Fleet Feet store in 2024. The brand will expand to additional Fleet Feet Colorado locations in 2025.
“To have a brand like PUMA serve as Boulderthon’s presenting sponsor is truly a dream come true,” said Phil Dumontet, founder and President of Boulderthon. “This sponsorship opens doors for not only our race but also the Boulder community. We can’t wait to see what all we can accomplish with PUMA by our side.”
The sponsorship kicked off with the Boulderthon x PUMA Launch Party at the Fleet Feet Boulder location, consisting of a group run, snacks, drinks, PUMA shoe demos, raffles and more.
To continue engaging with the running community, the sponsorship will deliver additional year-round activations such as community runs and professional athlete panels at Fleet Feet locations.
“We are so excited about the partnership between PUMA and Boulderthon,” said Aubrey Curl, Denver Region Operating Partner at Fleet Feet. “PUMA’s latest running shoes are truly some of the best in-store right now and the community has already had a positive response to them. If you want to try them for yourself, PUMA will be at our annual Boulderthon Course Preview events on August 24 and August 29 and at all of our race week events.”
Boulderthon offers five distances for participants to take part in, the marathon, half marathon, 10K, 5K and Kids Run. Boulderthon’s marathon and half marathon courses will take participants through different landscapes set at the foothills of the Flatirons, with views of the Boulder Reservoir, Table Mountain and Haystack Mountain along the way. The fast, flat course features limited elevation change and multiple straightaways, making for high-quality race day performances.
The 10K course will run participants through the streets of Boulder showcasing the town, before leading them to Downtown Boulder for the finish on Pearl Street Mall. The Heart to Heart 5K by BCH will be debuting its brand new course this year, featuring an all-road, fast and flat experience for all participants, allowing for wheelchair athletes and those utilizing wheeled vehicles, such as duo runners, to take part in the event.
The multi-distance event weekend reportedly became the second-largest race in Colorado in its first year of existence, and the largest autumn/fall running event in the state. In its third annual edition, Boulderthon drew 7,000 runners from all 50 US states as well as 18 countries.
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