Adventure Fit Events has added virtual options for this year’s Old Man Winter Rally in February.
Taking place on February 6th, 2022, in Boulder County, Colorado, the real-world event is positioned as an ‘epic winter adventure’ for cyclists and runners. It has been attracting a wide variety of athletes, from novice racers to world-class professional athletes, since its inception in 2015.
Offering a virtual version for the second year in a row aims to enable participation for a wider group of athletes while being accommodating to athletes and local communities.
The Covid pandemic has hit the event industry hard but has also spurned innovation. Last year, the team at Adventure Fit Events and county officials worked together to offer a modified event where participants could ‘race’ the OMW Rally course at a chosen day/time during a 9-day window. After racing, participants used an app to upload their data and see their rankings.
“Last year’s event was a unique experience where we really just wanted to give athletes the opportunity to participate in a safe fashion,” said Josh Kravetz, founder of Adventure Fit.
“As we continue to navigate Covid it just makes sense to offer a virtual version of our event for 2022. It’s an extra option for those who may not be ready to jump back into a big group or if you have a scheduling conflict with family or work.
“We know a lot of folks liked the virtual format last year so we wanted to create something similar. This year athletes simply choose their course, run or ride it February 1st-5th, record it on Strava and send us the link.”
The Old Man Winter Rally will offer the following virtual options for 2022:
- Virtual Run (10K run): US$40
- Virtual Bike (50K bike or 100K bike): US$50
Though this year’s virtual options won’t include on-course support or a shot at the US$3K prize purse (or the post-event meal and beer), each participant will receive a custom Old Man Winter neck gaiter, a custom Old Man Winter hydration flask, and results listed on the official 2022 results.
All Old Man Winter Rally athletes (virtual or IRL on February 6th) are encouraged to take advantage of varying free training activities leading up to event week. Adventure Fit offers a series of free ‘Adventure Training Rides and Runs’. These are socially distanced checkpoint training activities.
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