Sports Authority, one of the nation’s largest full-line sporting goods retailers in the United States and Puerto Rico, held its second annual Sports Authority Football Field Day on Sunday, June 28 in partnership with USA Football’s Heads Up Football initiative. The free event took place at Sports Authority Field at Mile High and included on-field football training and a vendor expo. Sports Authority Football Field Day was attended by over 2,000 people.
“I think Sunday was a great way to celebrate and teach the fundamentals of football in a fun and exciting way for kids”
The football clinic, which had more than 670 participants between the ages of 6 and 14, allowed players to navigate through drill stations dedicated to specific skills such as passing, catching, running, defense, agility training, Heads Up Tackling and more. With a strong emphasis on player safety, the event offered professional helmet fittings along with skills assessments and training designed to strengthen and diversify playing techniques. The curriculum was designed by USA Football’s Heads Up Football education initiative.
“We are very pleased with the turnout and success of our second annual Sports Authority Football Field Day,” said Ron Stoupa, Executive Vice President and Chief Marketing Officer of Sports Authority. “We partnered with USA Football’s Heads Up initiative again this year to provide an on-field clinic for tomorrow’s football stars that focused on player safety before the upcoming season. We saw how this event last year really helped families and young athletes throughout the Denver area understand how to play the sport in a safer way while still having fun. We believe our second annual Sports Authority Football Field Day was built on that knowledge and success.”
“I think Sunday was a great way to celebrate and teach the fundamentals of football in a fun and exciting way for kids,” said Wayne Voorhees of USA Football. “The opportunity to experience Heads Up Football tackling, catching, passing, defensive coverage, ball security and running fundamentals on Sports Authority Field will be a lifelong memory for kids. I believe that this event was also a great way for parents to be educated in football fundamentals, as well as equipment options and fitting to give their kids the safest possible experience when they play in the fall. The partnership between USA Football and Sports Authority is pivotal in making the game of football a better, safer game.”
Representatives from top brands such as Under Armour, Riddell, McDavid, Wilson, Shock Doctor, Cutter, Mission, GoPro, SKLZ and BIGS Sunflower Seeds were on site to showcase their latest products. Sports Authority Football Field Day also included athlete appearances by Denver Broncos players Ben Garland, David Bruton, Aquib Talib and former player Ed McCaffrey; meet-and-greets with Denver Broncos cheerleaders and Miles the Mascot; plus games, prizes and more.
About Sports Authority: Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers, with 462 locations across 41 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information, or to shop online, visit sportsauthority.com. Follow Sports Authority on Facebook facebook.com/SportsAuthority and Twitter twitter.com/SportsAuthority.
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