Gina Gemberling Named Director of the Springfield, IL, CVB

The Springfield Convention & Visitors Bureau is pleased to announce that Gina Gemberling has been named as its new executive director after serving in an acting role for the past 16 months. Springfield Mayor Jim Langfelder announced her appointment during a press conference in May.

In addition to acting director, Gemberling has served as a sales manager,a services manager and the director of sales and marketing for the bureau. She earned her Certified Destination Management Executive certification from the Destination Marketing Association International (DMAI) in 2009. Gemberling has been with the SCVB since 1993.

Gemberling plans to capitalize on the city’s strong tourism product with an integrated sales, marketing and services approach to all bureau programs. “Springfield is the second-largest tourism destination in the state of Illinois and the industry makes a $407 million impact on our county’s economy. I think there is opportunity for growth and we are working proactively to implement programs that drive group and leisure tourism sales to our destination. Our city is a national treasure, and I couldn’t be more excited to be leading the bureau at this time.”

For more information about the Springfield Convention & Visitors Bureau visit www.visitspringfieldillinois.com. 

The Springfield Convention & Visitors Bureau works to promote, service and sell Springfield, Illinois, as a leisure and convention destination of distinction.