French joined RACVB as marketing manager in November 2011. In her new role, she is responsible for developing strategies to plan, direct and implement all marketing policies and programs. French will develop, implement and evaluate all internal and external marketing, communication and public affairs programs. She will supervise the marketing & communications team and outside agencies while serving as a member of the senior leadership team.
French is the vice chair of Market Illinois, a niche committee of the Illinois Council of Convention & Visitors Bureau. She is also active in Alignment Rockford, an education-based collective impact organization, as well as State Street Mile Committee. French is a member of the Rockford Chamber of Commerce, is a graduate of the Chamber’s Leadership program, and is also a member of the Rockford Road Runners. She received her B.A. in English from Illinois State University.
“Bridget has both the passion for the job and ability to get it done,” said John Groh, RACVB president /CEO. “She's proven herself as a key member of our team and I am pleased to be able to promote her in to this important position.”
About RACVB: The Rockford Area Convention & Visitors Bureau is a private, non-profit organization that champions efforts to promote and further develop the Rockford Region as an overnight visitor destination. RACVB generates positive economic impact for the community through investments in tourism marketing, sales, promotion and advocacy. The website is www.gorockford.com.
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