Fanatics Partners with Churchill Downs Racetrack

Fanatics has reached a multi-year agreement with Churchill Downs Racetrack to handle online and on-site retail for the Kentucky Derby race weekend.

“Churchill Downs is thrilled to partner with Fanatics, who delivers impressive and diverse product offerings along with a shopper-friendly experience,” said Kristin Warfield, Churchill Downs Racetrack’s Vice President of Partnerships. “We believe our fans will truly benefit from Fanatics’ seamless online purchasing technology and their fresh perspective to enhancing our on-site sales over Kentucky Derby Week which lured a record 365,000 attendees in 2015.”
The agreement also includes a licensing component, which will allow Fanatics to create both collectibles and apparel, including an assortment of exclusive Kentucky Derby merchandise.

"“We are thrilled to partner with one of sports’ most prestigious events,” said Brian Swallow, SVP Strategy and Business Development at Fanatics. “Our tech and manufacturing expertise makes us uniquely qualified to create an enhanced, omnichannel retail experience for Kentucky Derby fans whether at home, on the go or at the track during the first weekend in May.”