The USTA today announced that it and FAGE, a high quality dairy company that has made Greek yogurt known and loved around the globe, have signed a multi-year partnership renewal making FAGE the Official Yogurt of the US Open, a partnership rooted in promoting a healthy and active lifestyle.
Tennis is the healthiest sport in the world, and FAGE products are an extraordinary source of nutrition. FAGE will begin activating its partnership during National Tennis Month in May to create inspiring content spotlighting tennis’ positive impact on physical, mental and emotional well-being, and how FAGE yogurt complements overall health and wellness.
In addition to the brand visibility it will receive at the US Open, FAGE will have its products available to all players, fans and staff on the Open grounds, offering samples to fans via its dedicated sponsor booth and stocking player, staff and media dining areas. FAGE first partnered with the US Open in 2023, when the event welcomed more than 950,000 spectators throughout its three weeks.
“FAGE makes for an incredible partner on a number of levels,” said Deanne Pownall, Managing Director, Corporate Partnerships, USTA. “As a global brand, FAGE resonates with our US Open fans around the world, and is certainly enjoyed by fans on-site. FAGE’s commitment to supporting a healthy lifestyle reinforces the USTA mission and tennis' position as the sport for a lifetime.”
“We are thrilled to return as the Official Yogurt of the US Open for the 2024 US Open Tennis Championships,” said Jeffrey Scipione, Chief Commercial Officer, FAGE. “We look forward to engaging with tennis fans as they experience the FAGE brand while celebrating their love for the game. This partnership truly unites the finest in taste and sporting excellence.”
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