The Greater Raleigh Sports Alliance (GRSA) has promoted Tori Collins to the position of Director and Jason Philbeck to the position of Associate Director. Both veterans of the GRSA team will take on new responsibilities within the organization as part of a strategic realignment, which becomes effective on July 1, 2019.
Philbeck has been with the GRSA for 13 years and is a Certified Sports Event Executive (CSEE). Currently he serves as Chairman of the North Carolina Sports Association (NCSA), a statewide collaboration of communities and partners focused on promoting and enhancing the sports tourism industry. He has also served on numerous local organizing committees and assisted with the recruitment and hosting of a wide variety of successful championships and tournaments in Wake County.Philbeck will continue to focus on sales efforts in key vertical markets for the GRSA, but in his new role will now oversee event hosting and servicing for all GRSA events and serve as the GRSA’s lead for marketing, advertising, social media and public relations initiatives.Collins, who has been with the GRSA for 20 years, will now oversee administration of the GRSA including strategic sales initiatives across all markets. She is a past Chairman of the North Carolina Sports Association, a former board member of the Women in Sports Events Greater Raleigh chapter, has been active in the National Association of Sports Commissions and is a Certified Sports Event Executive (CSEE). Prior to joining the Greater Raleigh CVB in 1999, Tori worked in the marketing and event management department at the Nokia Sugar Bowl in New Orleans.
A native of Anchorage, Alaska, Collins is a graduate of North Carolina State University. She lives in Wake Forest with her husband and two children.
A native of Wake County and a graduate of North Carolina State University, Philbeck currently resides in Fuquay-Varina with his wife and son.
Scott Dupree will continue to lead the organization and serve as Executive Director. His focus will shift to long-range planning and strategy for the GRSA. This will include overseeing the implementation of the sports initiativeswithin the Destination 2028 Planfor Wake County – including advocacy and support for new sports venues and facilities, overseeing relationships with the 12 local municipality Parks & Recreation departments within Wake County and coordinating the upcoming NCAA Championships bid process for 2022-2026 with all universities, sports organizations and facilities across Wake County. Dupree has been with the GRSA since its founding in 1998. The GRSA was named Sports Tourism Organization of the Year in 2015 by the National Association of Sports Commissions.
“I want to congratulate Tori and Jason on their promotions. Both are well-earned and well-deserved,” said Dupree. “With the GRSA celebrating its twenty-year anniversary and given the growth in the sports market here in Raleigh, N.C., now is the perfect time for us to realign our team to ensure we’re best positioned to continue to serve our existing clients as well as attract new events into the market. That said, the future of sports tourism in Wake County is as bright as it’s ever been, and now we are well positioned to take advantage of future growth.”
About the Greater Raleigh Sports Alliance (GRSA): A division of the Greater Raleigh Convention and Visitors Bureau (Visit Raleigh) - the Greater Raleigh Sports Alliance (GRSA) markets and promotes Raleigh and all of Wake County in order to generate and/or retain sports-related businesses (tournaments, championships, special events and meetings) for the purpose of economic development. Raleigh, N.C./Wake County welcomes more than 16 million visitors annually whose spending tops $2.5 billion. The visitor economy supports more than 26,170 local jobs in Wake County and generates more than $250 million in state and local tax revenues, saving each Wake County household $671 in taxes annually. raleighsports.org
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