Greensboro Jumping into the Pickleball Arena with 40-Court Complex

40 State-of-the-Art Courts will be in Greensboro by early 2025.
 

Tournament Town is introducing indoor Pickleball to the mix. Greensboro is gearing up to become the epicenter for America's fastest-growing sport, solidifying the city’s reputation as a top sports destination. The board of Greensboro Area Convention and Visitors Bureau (GACVB) recently greenlit the purchase of 40 state-of-the-art pickleball courts to be used at the Greensboro Complex—giving Greensboro one of the largest portable indoor pickleball facilities in the United States.
 

Several pickleball courts have already been delivered to Greensboro, with the rest expected to arrive by early 2025.
 

“We are always looking for ways to make Tournament Town bigger and more dynamic,” says GACVB President & CEO Henri Fourrier. “This investment allows us to recruit and host the biggest and most prestigious pickleball tournaments in the country. Hosting indoor tournaments at the Greensboro Complex will allow pickleball tournaments year-round, setting us apart from other destinations limited by outdoor courts.”
 

The Greensboro Convention & Visitors Bureau Sales Team already secured a major national qualifying event through USA Pickleball, scheduled for May. This will be the only USA Pickleball qualifying tournament on the East Coast and is expected to bring an economic impact of more than $2 million.
 

“As the national governing body of pickleball, USA Pickleball is excited to bring the Golden Ticket National Qualifier to Greensboro’s new indoor facility,” said Mike Nealy, CEO of USA Pickleball. “This event is a key step for athletes aiming for the national stage, and Greensboro’s top-tier venue makes it an ideal host. We look forward to showcasing the best talent and building a lasting partnership with this great sports city.”
 

Participation in pickleball is surging, increasing by 233.5% through 2023, according to the Sports & Fitness Industry Association.
 

The Greensboro Area Convention & Visitors Bureau partnered with the Greensboro Sports Foundation and the Greensboro Complex to make “Pickleball Town” a reality.
 

“Pickleball is the fastest growing sport in the USA, and Greensboro is embracing it like no other city,” says Greensboro Sports Foundation President Richard Beard. “We’ve seen tremendous success with AAU basketball, volleyball, and wrestling events, thanks to our strategic investments in top-quality facilities. Now, we’re doing the same for pickleball, and we expect the results to be just as game-changing.”
 

This initiative is part of the GACVB’s broader mission to elevate the city’s sports profile.