Motiv Sports has confirmed a renewed partnership with Delaware Valley BMW as the title sponsor of the BMW Love Run Philadelphia Half Marathon. The 9th edition of the event, set for Sunday, March 30, 2025, is expected to draw over 11,000 participants.
“The BMW Love Run Philadelphia Half Marathon is more than just a race; it’s a celebration of lifestyle and achievement,” said Phyllis Blanchard, Vice President of Partnerships for Motiv Sports.
“Our partnership with BMW perfectly aligns with our shared passion for performance and excellence. We are excited to offer BMW a fully integrated event platform, allowing them to connect with our affluent athlete audience before, during, and after the race.”
BMW Love Run Philly is positioned as the city’s premier spring half-marathon. The course winds through the heart of the city and along the Schuylkill River, beginning and ending at the Eakins Oval, adjacent to the Philadelphia Museum of Art.
“We were thrilled with the success of the 2024 BMW Love Run and the incredible energy from both the runners and the community,” said Peter Klein, for Delaware Valley BMW Dealers.
“Continuing our partnership for 2025 allows us to further engage with this passionate audience and support a premier event that embodies the spirit of Philadelphia.”
Leading up to race day, Delaware Valley BMW dealers will offer race entries to anyone who test drives a BMW at dealerships. Additionally, BMW will host vehicle ride-and-drive experiences at the Health & Fitness Expo on March 28-29 at the Philadelphia Convention Center. On race day, BMW will not only lead the race but also provide an post-race experience at its booth.
“The BMW Love Run Philadelphia Half Marathon blends the joy of running with the best of Philadelphia’s culture,” said local Race Director Larry Redrow. “We invite everyone to experience the incredible energy, from the unique swag and vanity bibs to the team challenges and Philadelphia-themed finish food. This race truly loves you back.”
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