Liverpool F.C. and Manchester United Match This Summer At USC’s Williams-Brice Stadium | Sports Destination Management

Liverpool F.C. and Manchester United Match This Summer At USC’s Williams-Brice Stadium

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Jul 30, 2024

Liverpool F.C. and Manchester United will meet in the United States this summer as part of the Rivals in Red Tour, facing off at the University of South Carolina’s Williams-Brice Stadium in Columbia. The match will take place on August 3, and will bring the Premier League titans together for one of the biggest international soccer matches in the history of the state.

 

Event promoters TEG Sport (TEG) is very proud to bring Liverpool F.C. and Manchester United to the U.S. with Official Destination Partner, Experience Columbia SC, working alongside the University of South Carolina team.

 

“Experience Columbia SC Sports is honored to be ‘The Official Destination Partner’ of this once in a lifetime event,” said Scott Powers, executive director of Experience Columbia SC Sports. “When approached with the opportunity to assist TEG Sports and the University of South Carolina with bringing this match to Columbia, it was an immediate yes for me. As a huge sports community, we have wrapped our arms around large events in the past, but the global reach and fanbase surrounding this sport and these teams generates the potential to make this the most impactful sporting event ever hosted in Columbia. We look forward to showcasing our destination to the fans of Man U and Liverpool and can’t wait to Paint the Town Red together come August 3rd.”

 

Manchester United is one of the most widely supported soccer teams in the world. United is a winner of a record 20 league titles and have won every major trophy in England and Europe. They hold the record for the largest crowd at a soccer match in U.S. history with 109,318 fans for a 2014 match against Real Madrid at Michigan Stadium. United is led by Portuguese midfielder Bruno Fernandes, and English stars Marcus Rashford and Scott Francis McTominay, both developed in Manchester United's youth academy.

 

“We had an incredible time during last year’s visit to the US and we are pleased to be returning with the men’s team to prepare for the 2024/25 season,” said John Murtough, Manchester United’s Football Director.

 

“The popularity of English football is continuously growing in the US, and we’ve come to expect passionate and enthusiastic support from our US fan base. They didn’t disappoint last year and everyone at the club is looking forward to reconnecting with those fans again this summer.”

 

“Having secured some of the best sporting facilities the US has to offer, the club will create the optimum environment for the team to reconnect after their summer break, and work on match fitness before the start of the Premier League season. The quality of opponents lined up to play is at the highest level, giving the players an opportunity to gain valuable playing time, and for fans to see some of the most famous teams in world football playing live.

 

“As is the club’s tradition during preseason, we’re expecting this tour to not only help prepare our first team players, but also give some of our exciting up-and-coming Academy talent the opportunity to experience training and playing within a first team environment at some of the most impressive and historical US stadiums,” said Murtough.

 

Liverpool F.C. will return to the United States of America for the first time in five years. One of the most popular and winning soccer teams, the club has won 19 domestic league titles, eight FA Cups, and six European Cups. Liverpool has been one of the most successful English club in recent years, having finished inside the Premier League’s top four each season since 2016-2017, and winning the league in 2019-2020. Dutch Defender Virgil van Dijk, Uruguayan forward Darwin Núñez, and Egyptian forward Mo Salah lead the squad sitting at the top of the Premier League table.

 

“We are proud to announce our highly anticipated return to the USA providing a great environment for the squad to prepare for the season ahead” said Ben Latty, Liverpool F.C. Commercial Director. “Pre-season tours always present exceptional opportunities for our supporters, the team and our official partners to engage in memorable experiences within a key focus market for the Club.

 

“We know millions of super passionate American fans love this club and what we stand for. A fact underlined when our televised game with Arsenal in December became the most-watched Premier League game in US history.”

 

“The USA is an important market for the Club and our partners; with 67 official supporters’ clubs, international academies across 12 States and the USA being the number one international market for our merchandising business. We eagerly await the opportunity to bring the Club closer to the fans and look forward to playing in these iconic venues,” said Latty.

 

Geoff Jones, Group CEO of TEG said: “We are thrilled to be bringing three of the world’s most storied football teams to the U.S.A this summer, playing at Los Angeles, Philadelphia, and the University of South Carolina. We’ve had a lot of interest from fans across the States, so encourage everyone to secure their tickets as soon as possible to enjoy all the on-field action of these blockbuster matchups in iconic stadiums. The Rivals in Red Tour showcases great matchups with amazing history as a backdrop and we hope that attending football and sports fans truly enjoy the games and match day experience.”

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