Oskar Blues Brewery Named Official Beer Sponsor of 3M Half Marathon | Sports Destination Management

Oskar Blues Brewery Named Official Beer Sponsor of 3M Half Marathon

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Oct 21, 2019

High Five Events, one of the largest privately owned event production companies in the United States, announces Oskar Blues Brewery as the Official Beer Sponsor for the 2020 3M Half Marathon presented by Under Armour. The 3M Half Marathon will feature Oskar Blues signature Austin-brewed beers at the finish line festival’s beer garden for finishers over 21 years old.  The 3M Half Marathon will take place on January 19, 2020.

“This is more than a run, it’s also a celebration of hard work, adventure, and passion,” said Leilani Howard, Marketing Manager Oskar Blues Brewery Austin. “We are overwhelmed and grateful to be a part a community that celebrates and encourages that passion, not just of the people in our city, but those who have journeyed here to share their’s with us and their loved ones.”

Oskar Blues Brewery Austin, the original craft beer in a can, will offer participants and spectators 21 and older their award-winning, Austin-brewed beers on race day. The 3M Half Marathon’s beer garden will provide runners and their friends and family a place to gather, relax, and celebrate their accomplishments. They’ll enjoy any one of Oskar Blues’ signature craft brews post-race. Available beers include Austin’s own Dale’s Pale Ale, Mama’s Little Yella Pils, and Oskar Blues IPA.

“In 2019, nearly 7500 participants celebrated their accomplishments with loved ones and a cold Oskar Blues brew in the beer garden,” said Jack Murray, co-owner of High Five Events. “The finish line festival is a massive party on the streets of Austin, highlighting race-day efforts and months of training.”

The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country and will celebrate its 26th year running in 2020. Runners will enjoy a point-to-point course with mostly downhill running that showcases some of Austin’s finest locations. Starting in north Austin and finishing near the Texas State Capitol, runners will appreciate a 306’ net elevation drop. Participants can register on the website.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. In addition to the events it owns and produces, the Austin, Texas-based company offers consulting and event production services to dozens of additional events each year. High Five Events is community-centric and has more than 100 years’ combined experience organizing large events across different venue types in a variety of locations. Follow High Five Events on Twitter (@highfiveevents), Instagram (@highfiveevents), and Facebook (facebook.com/HighFiveEventsWorldWide/) for news and updates. 

About Oskar Blues Brewery Austin: Founded 20 years ago Oskar Blues Brewery launched the Original Craft Beer in a Can with their hand-canned, flagship brew Dale's Pale Ale. Oskar Blues Brewery's Austin location at 10420 Metric Boulevard, near the Domaini n North Austin, opened its doors to the public in late-July 2016 with a focus on providing the freshest possible OB beer to Texans. The taproom boasts a 5000 square foot space with a state-of-the-art sound system and live music venue. The Austin location, Oskar Blues' third brewery spans 50,000 square feet and brews all of OB's well-known lineup plus many Austin exclusive specialties. The original craft beer canners continue to push innovation with creations like The CROWLER, CAN’d Aid Foundation, Hotbox Coffee Roasters, B. Stiff & Sons Old Fashioned Sodas, Oskar Blues Fooderies, REEB Cycles, and the cycling-inspired accommodations and event space at REEB Ranch in North Carolina. Oskar Blues is available in all 50 U.S. states, Washington, D.C., parts of Canada, Puerto Rico, Sweden, Norway, Finland, Spain, France, the Netherlands, Belgium, Luxembourg, the U.K., Ireland, Australia, New Zealand, Chile, Brazil, and South Korea. To keep up with all things Oskar Blues, visit http://www.oskarblues.com.

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