Visit Frisco Announces New Team Member

Visit Frisco announced the addition of Christina Miller as Director of Sales & Services.

“We are excited to welcome Christina to the Visit Frisco team,” said Marla Roe, Visit Frisco executive director. “Her experience in the meeting and convention sales industry, as well as her wealth of knowledge, will allow us to expand upon our meeting and convention sales initiatives, as well as our convention services programs. She is a welcome addition to lead the already strong and successful team we have in place.”

Located just 25 minutes from both Dallas-Fort Worth International Airport and Dallas Love Field, Frisco conveniently offers more than 2,300 hotel rooms and 230,000 square feet of meeting space.  Home to five professional sports teams, world-class event facilities, a growing museum district and more than 9 million square feet of retail and dining, a growing number of meeting planners are seeing why Frisco, one of the fastest growing cities in the U.S., is the perfect location to host their next event.

With more than 22 years of experience in the meetings sales industry, Christina Miller joins Visit Frisco as Director of Sales & Services. In her most recent role, Christina served as the Director of Express Sales for Visit Dallas. In her new role, Christina will collaborate with the Visit Frisco Executive Director and staff to develop, plan, coordinate and implement successful meeting and convention sales programs which showcase Frisco as a first class meetings destination. She will also oversee the sales activities of the group convention and meetings markets, and the convention services team.

About Visit Frisco: Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to visitfrisco.com or call 877-GO-FRISCO.