A popular meme shows before and after shots of a gym around New Year's, with one side deserted and the other a mob scene. It would be funny if it weren't true. But here's how the phenomenon can spell success (rather than a false start) for sports events.

The calendars are set. The athletes are ready. But it seems, whether because of climate change or just plain contrary weather, Mother Nature is not in the mood. Here is how various sports destinations are handling a possible shortfall of snow.

It's certainly not on the medal stand, but cheerleading just took one giant step closer to the Olympics, having been provisionally recognized by the International Olympic Committee. Now, the sport is eligible for IOC development funding and could receive funds to spend on anti-doping and other projects.

For sports event owners and even venue managers who routinely field questions from parents about the safety of the synthetic turf youth athletes play on, a recent announcement that stakeholders in the industry are working together to ensure safe facilities should come as a welcome relief.

Orange is the new black. 50 is the new 40. And if Ronda Rousey has her way, strong will be the new beautiful. And that spurs more women to become involved, a new ad campaign featuring Rousey just might be a game-changer for planners of MMA events.

First, Airbnb moved into the sports travel space with Airbnb for Business. Vacation Rentals By Owner (VRBO) was next, marketing to event owners in resort destinations. Now, the sharing economy is taking another step into event planning as Lyft and Uber announce services for event organizers.