After canceling the live festival scheduled to take place May 16-17 at Chicago’s Northerly Island due to the COVID-19 coronavirus, Outside Experience organizers announced last week that the gathering would go virtual on its Instagram account @outside_experience.
A collaboration between Outside Integrated Media—which publishes Outside Magazine—and Reed Exhibitions, the second Outside Experience was slated to be a two-day festival for all skill levels and ages to explore leading active lifestyle brands; enjoy adventure films, live music, and craft beverages; and engage in hands-on demos, including mountain biking, rock climbing, yoga, running, and more.
“Now more than ever, companies need outlets in which to do business and enthusiasts need fun and safe ways to celebrate our vibrant culture,” said Jon Fontane, Event Director (Reed Exhibitions). “Although we can’t bring the outdoor community together in person right now, we are dedicated to creating a platform for brands and consumers to connect, drive the industry forward, plan summer adventures, and even let loose a little.”
To date, the virtual festival includes cyber activities, brand features from Avocado Green Mattress, Brooklyn Boulders, Blake’s Seed Based, Cozy Nose, Gear Aid, and Kohler Original Recipe Chocolates, as well as music from the family-friendly Okee Dokee Brothers. The online event will continue through June and provide more entertainment, exclusive gear promotions, and inspiration for outdoor adventures.
To join the Outside Experience virtual festival, visit Instagram.com/outside_experience. For forthcoming updates about Outside Experience taking place May 2021, visit outsideexperience.com.
About OUTSIDE OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, the Outside Podcast, Outside Television, Outside Events,Outside+ App (also available on Google Play), Outside Books, and Outside GO, a revolutionary, 21st-century adventure-travel company. Connect with Outside Online and Facebook, Twitter, Instagram and Pinterest.
About Reed Exhibitions Reed Exhibitions is the world’s leading events business, with over 500 events in 30 countries. In 2016 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events and is part of RELX Group, a world leading provider of professional information solutions.www.reedexpo.com
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