Thin Air, the new virtual trade show for the outdoor industry to be held from June 24 to 26, has opened up registration to outdoor specialty retailers.
For the event, attendees will engage with brand representatives in the form of “hyper-realistic avatars,” said show organizers. “Thin Air allows exhibitors to reach influencers and consumers while they are safe at home studying, researching, and planning their next adventure or big purchase of outdoor gear and apparel.”
Like traditional tradeshows, there is also an array of a wide range of programming, including education, data, and product category awards.
“We know from research that traditionally outdoor specialty retailers attend tradeshows more and more for product discovery, and many cottage brands and emerging brands that deserve their attention aren’t in attendance at those shows. Offering Thin Air to retailers was a logical step for us so they can learn about what’s hot, what brands are doing right now, and discover brands they normally don’t see or have the opportunity to engage with.” said Erik Boles, CEO of Gearmunk, the tech power behind Thin Air. “After an exhaustive process of due diligence, we quickly realized that specialty retailers are influencers and important pillars of the outdoor community that needed to be included in this emerging platform opportunity.”
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