Alliance MMA to Launch Southern California Promotion

Alliance MMA, Inc., a mixed martial arts organization offering premier promotional opportunities for aspiring mixed martial arts fighters, announced plans to launch a regional MMA promotion in Southern California by partnering with Eric Del Fierro, who will spearhead the formation of the promotion.

Alliance MMA, who earlier this month announced the successful completion of their IPO and listing on NASDAQ, intends to acquire regional promotions around the country and become the leading feeder organization that will identify and develop the next generation of fighters and champions for Ultimate Fighting Championship (UFC), Bellator MMA, ONE Championship and other prestigious MMA promotions. The company plans ultimately to promote over 125 events a year, showcasing more than 1,000 fighters, through regional promotions operating under the Alliance MMA umbrella.

“While we plan to grow through acquisition, launching a regional promotion in Southern California will help accelerate our positioning,” said Paul K. Danner. “Our mission remains the same – to build a national footprint that includes all the major media markets to attract name brand sponsorships. We are thrilled that Eric Del Fierro has agreed to join our team to head the formation of the new promotion and oversee expansion into the Southern California region.  MMA is extremely popular in Southern California, and Eric’s extensive knowledge of the region and industry-renowned success in promoting MMA events make him the perfect fit to lead the charge.”

Eric Del Fierro has coached more than 50 UFC fighters including Bantamweight Champion Dominick Cruz, Phil Davis, Brandon Vera, Cat Zingano, Jeremy Stephens and Alex Gustafsson. He opened the Alliance MMA gym with Brandon Vera in Chula Vista, CA in 2007, and was also co-owner of the regional MMA promotion Total Combat, which produced 35 MMA promotions over the past six years, including a Mexico City event that attracted more than 15,000 spectators. Del Fierro is a United States Navy veteran who went on to become a San Diego firefighter and EMT.

 “MMA is the world’s fastest growing sport and I am excited to join an organization that is encouraging even more growth,” said Del Fierro. “Alliance MMA provides regional promotions the opportunity to partner with a larger organization that provides extensive support and enhances collective market share and profitability of the business.”

Alliance MMA completed the initial public offering (“IPO”) of its common shares, and the company’s common stock began trading on the NASDAQ Capital Market, under the ticker symbol “AMMA”, on October 6. To date, Alliance MMA has acquired seven companies including five MMA promotion companies, a digital media sports platform, and an electronic ticking platform optimized for marketing MMA events. Those MMA promotion companies comprise Cage Fury Fighting Championship, Combat Games MMA, Hoosier Fight Club, V3 Fights and Shogun Fights.

MMA is a full contact sport that allows a wide range of fighting techniques including, striking and grappling from various martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu Jitsu, Karate & Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

About Alliance MMA, Inc.: Alliance MMA (NASDAQ: AMMA) is a mixed martial arts organization offering the premier promotional opportunities for aspiring mixed martial arts (MMA) fighters who wish to advance to the sport’s highest level of professional competition. Alliance MMA’s mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA will also be dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for our live MMA events, digital media platform and Alliance MMA fighters.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring businesses that engage in the promotion of mixed martial arts (MMA) events. In 2016 the company went public with a listing on the NASDAQ.  Alliance MMA is the only mixed martial arts promotion company that is publicly traded, allowing public investment in the world’s fastest growing sport. For more information visit, http://alliancemma.com/.