Arccos Golf Hires VP of Marketing

Arccos Golf, maker of GPS + Live Shot Tracking + Tour Analytics platform – appinted Tom Williams to its senior management team as VP of marketing.
 
In his new role, Williams will lead development and execution of Arccos’ global marketing across all sales channels and communications platforms. His immediate focus will be on spearheading introduction of the Arccos Driver performance tracking and live competition system launching April 2016 at Apple stores, Dick’S Sporting Goods and top golf retailers nationwide.
 
A 16-year veteran of the sports-lifestyle sector, Williams most recently served as Senior Vice President at Buffalo Brand Invigoration Group. During his decade-plus at the agency, Williams directed campaigns for more than 50 brands, including Arccos, ECCO Shoes, LPGA, Dunning Sportswear, Galvin Green, CYBEX, Golf Town, Hydrapak, LIJA and St. Joe Company.
 
“Tom is among the most creative, best networked and respected executives in our industry,” said Sal Syed, Arccos CEO. “Having helped guide Arccos’ growth since pre-launch, he’s gained incredible perspective into our unique product that is empowering golfers worldwide to play better and have more fun.”
 
Prior to Buffalo, Williams served as reporter for the United States Golf Association Golf Journal. The University of Richmond graduate also worked for best-selling author and screenwriter Mark Frost while contributing articles and imagery to national golf, business, music and lifestyle media outlets.
 
“In less than two years, Arccos has become one of the most admired connected technology brands in all of sports,” said Williams. “This success is driven by a simple, award-winning user experience that sits atop an incredibly powerful data solution and hardware platform.”