Clif Bar Named Official Energy Bar of Ironman Series

Clif Bar has secured rights as the Official Energy Bar of the Ironman and Ironman 70.3 U.S. Series in 2015.

“Clif Bar is honored to partner with Ironman to continue our legacy of support for the triathlon community at this iconic race series,” said Kevin Cleary, chief executive officer at Clif Bar & Company. “We have supported some of the world’s top triathletes with sports nutrition that is good for their bodies and the planet, and we look forward to offering great-tasting food that will help all race participants achieve their fitness and nutrition goals.”

The sponsorship means Clif Bars will be available to athletes at aid stations along the bike and run courses of all 33 U.S. Ironman events.

“We’re excited to welcome Clif Bar to the Ironman family,” said Carola Ross, Chief Sales Officer for Ironman. “Clif Bar’s commitment to creating sports nutrition made with responsibly-sourced, organic ingredients is in line with the health and lifestyle goals of our participants. We are confident athletes will appreciate a wholesome, nutritious energy bar option on course.”