Discount Tire Signs Three-Year Sponsorship Deal with the Heartland Soccer Association and the Kansas City Champions Cup

Heartland Soccer Association, a nonprofit organization, is delighted to announce that Discount Tire has become the Official Tire Supplier of Heartland Soccer Association, as well as the new title sponsor of the Kansas City Champions Cup Driven by Discount Tire. Heartland Soccer Association is the region's largest youth soccer league with 21,000 players ranging from ages 9 - 19 participating annually. They also produce multiple tournaments each year, including the Kansas City Champions Cup, which is in its 12th year and has been established as a top spring event that attracts 475-plus teams from throughout the Midwest.

"I can't think of a more trusted, community based partnership for our dedicated athletes that compete every day at Heartland Soccer than Discount Tire." explained Shane Hackett, Heartland Soccer Executive Director.  "When it comes to buying new tires, Discount Tire is an undisputed leader and we are proud to have them as our partner."

This far-reaching partnership with Discount Tire is part of an ongoing commitment to elevate youth soccer as a vehicle for developing well-rounded children both on-and-off the field.

"We're looking forward to our partnership with Heartland Soccer," said Rob Wise, Discount Tire vice president - Heartland Region. "With their core values of sportsmanship, integrity, discipline, respect, leadership and excellence, it made perfect sense to support their efforts through the newly rebranded Kansas City Champions Cup driven by Discount Tire."

As part of the partnership, Discount Tire will deliver unique programming and engagement to the 1,300 Heartland Soccer Association teams, attendees onsite at the Kansas City Champions Cup and in the local community. 

About Discount Tire: Discount Tire, based in Scottsdale, Ariz., is the world's largest independent tire and wheel retailer. Founded in 1960 by Bruce Halle, the company does business under the trade name Discount Tire in most of the U.S., America's Tire in parts of California, and as Discount Tire Direct in markets outside the reach of retail stores. The company currently serves customers as their trusted neighborhood tire retailer at more than 1,000 stores in 35 states across the country. Discount Tire is heavily involved in motorsports, serving as a primary sponsor of the No. 2 Ford Mustang driven by Brad Keselowski in the Monster Energy NASCAR Cup Series, as well as the No. 22 Ford Mustang driven by Austin Cindric in the NASCAR XFINITY Series. Discount Tire is also the official wheel and tire retailer of Monster Energy AMA Supercross. For more information, visit discounttire.com/about-us/motorsports or like Discount Tire on Facebook at http://www.facebook.com/discounttire.