January 05, 2022 | Sports Destination Management
#173: January 05, 2022
Conway Becomes First CVB to Sign College Students to NIL Agreements

Conway Becomes First CVB to Sign College Students to NIL Agreements

When the Conway, Arkansas Convention & Visitors Bureau (CVB) announced plans to sign student athletes from the University of Central Arkansas to "Name, Image and Likeness" (NIL) agreements, it came as a shock. But as executive director Rachel Shaw explains it, the program is a natural - as well as a great learning experience for the students.

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Destination Spotlight

Chicago Southland Makes Sports the MVP

As restrictions continue to ease, the Chicago Southland Convention & Visitors Bureau is eagerly awaiting the chance to welcome back sports. In the Chicago Southland, all sports business, no matter the size, is valued. Whether hosting a small regional tournament or a large national competition, there is MVP treatment for all.

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Chicago Southland Makes Sports the MVP
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Featured Destination
Bring Your Team to Lancaster, PA!

Bring Your Team to Lancaster, PA!

Lancaster County has all the amenities of a big city but with its own distinctive style, great venues, 9,000 guest rooms and plenty of fun.

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In other news and commentary...
Cities Leveraging Marijuana Tax to Fund Sports Facilities

Increasingly, companies that used to sponsor sports facilities are becoming more cash-strapped and are backing away from the negotiations. So what's taking up the slack? Marijuana taxes, apparently. Two facilities in Colorado (one of the first adopters of legal cannabis) have been funded entirely by a so-called sin tax on marijuana. Who's next?

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Case Study: Using Tournaments to Kick Plastic Off Our Beaches

It's no secret that as beach soccer players, we love our beaches. Unfortunately, the problem of plastic pollution on our beaches is pervasive and interferes with our enjoyment of the game. But our everyday choices matter. Here's how we were able to address the problem with some simple solutions, all of which are applicable to sports events everywhere.

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No Baseball in the Los Angeles Olympics? Not Yet, Anyway

The IOC has released its list of sports for Los Angeles 2028 and baseball and softball are (wait for it) OUT. Of course, that doesn't mean they don't have a chance; it just means that the IOC has already said that skateboarding, surfing and competitive climbing will be there. What else is benched (for now)? Boxing, weightlifting and modern pentathlon.

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Odds of Youth Athletes Turning Pro Even Slimmer Than Parents Think

Despite parents' ideas, it's time for a reality check. The majority of youth sports participants will not wind up playing in the NBA, NFL, NHL or any other professional sports league, according to statistics. Nor are high schoolers likely to access full rides to college. A new survey has the details - although it's likely parents won't welcome them.

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Stranded Runners and Hypothermia Worrying Endurance Race Directors

Ice, snow and freezing temperatures are part of endurance events in the winter. But when those conditions become too harsh, bad things can happen - as they did when an unseasonably early blizzard dumped more than a foot of snow in Utah, stranding 87 runners who were later rescued. At another race, however, athletes weren't that lucky.

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New Study Documents Challenges Facing Event Operators

What can a snapshot view of the running event industry, told from the point of race directors, teach us about sports management as a whole? Quite a bit, as it turns out. Running USA has released the results of its 2021 Event Management Study, which documents the increasingly challenging environment as events continue their journey on the road back.

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Inside Events
Inside Events: The National Collegiate Acrobatics & Tumbling Association

Inside Events: The National Collegiate Acrobatics & Tumbling Association

The fast-growing sport of collegiate acrobatics and tumbling (it's on the NCAA's list of Emerging Sports for Women) is governed by the National Collegiate Acrobatics & Tumbling Association (NCATA). Using skillsets from multiple disciplines in gymnastics as well as cheer, the sport is contested indoors, between either two or three teams. Learn more here.

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Valley Forge Tourism & Convention Board's 15th Rev Run raised $42,000 for the Valley Forge National Historical Park. The Park brings $36M and hundreds of jobs to the local economy | Instagram | Twitter | Facebook

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram

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Read the latest issue of Sports Destination Management

November/December 2021

November/December 2021

What a long, strange trip it's been. The Grateful Dead used that wording in 1977 and it is just as accurate today. We have been through 2020 (enough said) and now we're ending 2021 and ready to celebrate. But we don't just celebrate the big numbers. We celebrate our strength. Strength, we have learned, is not born out of aggression; it is a kind of peace that comes with knowing you have faced the worst and that, moving forward, you can deal with whatever life hands out. It's time to congratulate those who were instrumental in our comeback.

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Last word...

"If you think about it, I've never held a job in my life. I went from being an NFL player to a coach to a broadcaster. I haven't worked a day in my life."

~ the late, great John Madden






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