Around here, the New Year brings forth a certain optimism where we all set out our objectives and slowly begin the process of perusing them. While these goals may vary in substance and importance, be they professional or personal, they all share one common trait - a timeline. Included in this annual rite of passage is the planning that goes into accomplishing those goals, specific with action plans. One action item that we are certain to undertake is attendance at the National Association of Sports Commissions (NASC) Sports Event Symposium in Columbus, Ohio April 13 - 15, 2010.
Sporting events - from footraces to fan festivals to football games - draw millions of people to thousands of venues every year. Organizers usually measure their success by gate revenues and spectator count, but they could as easily count the bags of trash generated to gauge their success. more....