January/February 2010 | Sports Destination Management

January/February 2010

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Sports Destination Management Magazine

January/February 2010

Around here, the New Year brings forth a certain optimism where we all set out our objectives and slowly begin the process of perusing them. While these goals may vary in substance and importance, be they professional or personal, they all share one common trait - a timeline. Included in this annual rite of passage is the planning that goes into accomplishing those goals, specific with action plans. One action item that we are certain to undertake is attendance at the National Association of Sports Commissions (NASC) Sports Event Symposium in Columbus, Ohio April 13 - 15, 2010.

In this issue

A Running Start

BY: Juli Anne Patty

Running is big and getting bigger every year. For evidence, look no further than the New York City marathon, America's largest, most popular footrace. From its start in 1970, the race has grown from 127 participants to 40,000, and 100 spectators to more than two million. A great race, it turns out, is as much fun to watch as it is to run, a lesson that many of America's communities are taking to heart. Running events offer a great way to draw tourism to a community and bring its citizens together for an event that becomes a local tradition. And bonus: unlike many events, the facilities you need won't bust the budget. more....