We just closed out a year nobody could have anticipated. As we continue into the new year, optimism is strong, with vaccines on the scene and sports beginning their rebound. The question, of course, is where we go from here. Ideally, 2021 will be the year not just when tournaments return, but also when spectators come back and confidence in travel is restored. This issue gets you off to a great start with information you can use in light of the market conditions. Let’s face 2021 together and start strong, stay resilient and work together.
Professional Bull Riiders have left behind their rodeo roots and are capitalizing on their discipline’s reputation as America’s original extreme sport. PBR is also the first to run live competitions in the face of COVID. Meet the organization that defied not just stereotypes but an entire pandemic, created new protocols and emerged ahead of the game. more....