January/February 2022 | Sports Destination Management

January/February 2022

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Sports Destination Management Magazine

January/February 2022

What’s your New Year’s resolution? If it involves becoming a stronger, better informed, more productive member of this industry, this issue can help. There are articles on insuring your event (and not falling prey to the problems that often occur), on rebranding (and marketing a new identity) – and on how adaptive sports have evolved (there’s something every event owner can learn here). If you’ve wanted to find a host for basketball, esports or winter sports, we have some great possibilities. Plus, you can catch up with paddle and watercraft sports, as well as with ski mountaineering, a new discipline for the Winter Olympics. Let’s make it a great year together.

In this issue

USA Ski Mountaineering Association (USA Skimo)

BY: Ram Mikulas

Ski mountaineering is a discipline of winter sports that involves climbing mountains either on skis or carrying them (depending on the steepness of the slope to be climbed), and then skiing down. In 2026, it will be included in the Winter Olympics for the first time. Read about Ski mountaineering (skimo for short) from its president, Ram Mikulas, here. more....