January/February 2024 | Sports Destination Management

January/February 2024

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Sports Destination Management Magazine

January/February 2024

Muhammad Ali said, “Service to others is the rent you pay for your room here on earth.” If 2024 is your year to give back to the industry, this issue can help. “Bringing in a New Class of Leaders” talks about the qualities that will be in demand in the future. Are we helping others become those leaders? Another article covers an innovative obstacle race that brings together athletes with and without disabilities, and provides good information about adding adaptive categories to events. We’re standing on the precipice of 2024. Let’s make it a great one.

In this issue

Archery: Insights into the Sport

BY: Rod Menzer

Fueled by an influx of youth, archery has a strong fan base, driven in part by pop culture. After the Hunger Games, archery continued to see spikes in interest from Hollywood, with Merida in Brave and Hawkeye in the Avengers, as well as the Kate Bishop Hawkeye series on Disney+. Here is an update from USA Archery on what’s ahead for the sport. more....