In this issue, we reach midsummer and my favorite time of the year: the opening of awards season. SDM wants its readers to nominate events for the program, Champions of Economic Impact in Sports Tourism. Our industry is a force to be reckoned with, and you have played a role in it, so please take a moment to enter. This industry also showcases lacrosse, running and road sports and combat sports (all three of those have ancient roots) as well as a newer sport with a North American pedigree: cheer, and sports venues made by nature. Happy reading.
Social media provides a cost-effect means of promotion for a rights holder, event owner or venue manager. As part of a comprehensive marketing campaign, publishing content on various platforms can increase awareness, engagement and potential traffic for an event while also showcasing a geographic location, provided you develop a strategy early. more....