The sports landscape is ever-changing. From the emergence of new sports (hello, axe throwing!) to the ways we tinker with the surfaces of tried-and-true pursuits to create a better experience for athletes, the only constant is indeed change. This issue celebrates a variety of sports and also focuses on some nontraditional venues: natural landscapes for communities bringing in gravel cycling, mountain biking, trail running, fishing and triathlons. No matter what the venue, let us strive to create a top-notch experience for athletes.
Event rights holders of sporting events both large and small are including trade shows, expos and talent showcases to what they offer guests. It’s a trend that is becoming increasingly prominent at sporting events nationwide and it happens to be a strategy that engages visitors and builds economic impact at the same time, making it a win/win. more....