Nobody needs to be told that excellent events don’t happen by themselves. On the contrary, they call for a detailed plan for excellence behind the scenes as well as what meets the eye for spectators. A strong event is supported by an excellent working relationship with the local sports commission and CVB, as well as several vendors, including photography, housing and medical planning. Other aspects adding to the overall excellence of the competition include proper marketing and the strong pursuit of athletes to participate. Learn about all those things and more in this issue.
The blue water, the smell of chlorine, the dynamic power of athletes – it’s all part of the lure of competitive swimming and diving. Nationwide, new (and newly renovated) venues join existing facilities to attract everything from Olympic trials to local meets. These destinations are making a splash. more....