Nobody needs to be told that excellent events don’t happen by themselves. On the contrary, they call for a detailed plan for excellence behind the scenes as well as what meets the eye for spectators. A strong event is supported by an excellent working relationship with the local sports commission and CVB, as well as several vendors, including photography, housing and medical planning. Other aspects adding to the overall excellence of the competition include proper marketing and the strong pursuit of athletes to participate. Learn about all those things and more in this issue.
Look around you. Participation in sports continues to decline in the United States. Will soccer plexes and sports fields stand empty and look like relics of another era? It could happen. The time is now for the sports business industry to take the steps it needs to keep kids active, playing and happy. more....