I’m a big believer in evolution, and for proof, I simply look to our industry. Sports evolve and the public’s enthusiasm for them blows up as a result. One example is 3x3 basketball, covered in this issue. Knowledge evolves too. Don't miss our articles on topics like drawing up an effective proposal, negotiating with hotels and choosing a good medical provider for sports events. The features on golf, soccer and swimming/diving venues highlight new technologies and advancements that make for winning experiences, no matter what side of the scoreboard an athlete is on. Let’s keep the growth - and our learning - going.
One of the new Olympic disciplines, 3x3 basketball (where the U.S. Women's Team won gold), emerged as the breakout star among TV viewers. It’s fast-paced, takes up less court space, has its roots in the urban game, has multiple sponsored tours – and people tuned in to watch it. USA Basketball wants to keep the growth going. Here’s how. more....