Some of the most important words in the Special Olympics are “Let me win. But if I cannot win, let me be brave in the attempt.” It is the oath that Special Olympians recite at competitions and I think it embodies the best philosophy ever, not just for sports but for the business of sports. And maybe that is something we all need to strive for. Sports should unite us and let us know what we really have in common: the will to win and the willingness to learn from our losses. Let’s start spring, a season of renewal, with that in mind.
The prioritization of sustainability is an elusive concept in sports event planning. Unfortunately, it is rare that there is there a collective and intentional effort or tangible incentive for event owners to act in a way that prioritizes activities promoting sustainability over profitability and exposure. Here’s how to turn that thinking around. more....