Recently, a friend of mine made his first hole-in-one at a local golf course. Within minutes I received a tweet of the occurrence, followed immediately by an e-mail containing a photo of him holding the ball. A few hours later I received a Facebook notification with another proclamation of this accomplishment. And this was on a random Sunday morning. Imagine what the coverage would have been had he made that hole-in-one at a special event with cruises and cash on the line?
In this issue we focus on creating and establishing media coverage with the intent to create ROI. Every touch-point for participant, attendee, and sometimes the community has a value. Maximizing that brand through a combination of social and traditional media enhances ROI for this and future events, and creates a brand experience.
In the post 9/11 world, there is no room for complacency. The Department of Homeland Security has identified professional, collegiate and high school stadiums and arenas as potential targets for terrorism. Whether your event is at a professional venue, a large university or a small high school, you must have an action plan for preventing and responding to possible threats. more....