Recently, a friend of mine made his first hole-in-one at a local golf course. Within minutes I received a tweet of the occurrence, followed immediately by an e-mail containing a photo of him holding the ball. A few hours later I received a Facebook notification with another proclamation of this accomplishment. And this was on a random Sunday morning. Imagine what the coverage would have been had he made that hole-in-one at a special event with cruises and cash on the line?
In this issue we focus on creating and establishing media coverage with the intent to create ROI. Every touch-point for participant, attendee, and sometimes the community has a value. Maximizing that brand through a combination of social and traditional media enhances ROI for this and future events, and creates a brand experience.
Event planning is a complex, challenging thing, no matter what the event. But when sports are involved, planning an event takes on a whole new level of specialization. Sports events require all the same elements as many other events - shelter, food, waste disposal, places to sit and places to give awards or make presentations - but in many cases, sports events also require planners to rent equipment specifically for the sport as well. more....