This issue brings together sports we know and love – baseball, track & field and fishing – and yet still shows us we can learn something new. Our industry contributors have written about events for senior athletes, how to manage the athlete relationship, ways to build economic impact and exciting new opportunities awaiting those who want to further their education. We’ll also see how triathlon and junior golf are training future athletes for success. There’s even a feature on college towns and what they can offer. A new summer of sports is at hand. Let's get the learning started.
Increasing economic impact isn’t always about getting more athlete registrants. Sometimes, it’s dependent upon the steps the event owner can take in cooperation with the CVB or sports commission to organize fan fests, media days, skill clinics and more. Get fresh ideas here and build in new excitement. more....