Each of our issues celebrates a change of seasons. This one hits mailboxes just as spring is edging into the beautiful golden time of summer, when baseball, softball, fishing and beach volleyball, as well as plenty of other sports (including surfing, featured on our cover), move front and center in our collective consciousness. This issue also arrives as the 2024 Olympics are on final approach to Paris. That makes this summer an all-around great time to be an athlete, a hosting community, an event owner or even a fan. Let’s dive in.
Fishing is expanding, reaching more demographics than ever before. Additionally, new anglers are younger, more diverse and highly socially connected. As the sport continues to evolve, replete with expanded media coverage and big-money tours and competitions, new markets and fresh opportunities await for fishing destinations throughout the country. more....