Each of our issues celebrates a change of seasons. This one hits mailboxes just as spring is edging into the beautiful golden time of summer, when baseball, softball, fishing and beach volleyball, as well as plenty of other sports (including surfing, featured on our cover), move front and center in our collective consciousness. This issue also arrives as the 2024 Olympics are on final approach to Paris. That makes this summer an all-around great time to be an athlete, a hosting community, an event owner or even a fan. Let’s dive in.
Since surfing started appearing in the Olympics (spurred by the IOC’s wish to attract a more youthful viewership to the Games), there has been an uptick in the amount of attention the sport is getting – and by extension, in the amount of attention its athletes are receiving. In fact, the sport is experiencing almost stratospheric growth overall. more....