November/December 2008 | Sports Destination Management

November/December 2008

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Sports Destination Management Magazine

November/December 2008

This is the time of the year, as the New Year approaches, when most businesses and organizations begin to reassess their goals and plans in an effort to improve upon even the most successful endeavors of the past year. This is very prudent, as one of the first rules of good management is to know your organization inside and out, understanding what works and what does not. This is the only way to establish a vision of your goals, and to then design a plan to achieve those goals. Once this plan is established, most decisions can be based on it: Will a particular city meet my organization's needs? Does our brand reflect who we are? Does our insurance cover everything we need? To help facilitate this endeavor, we present a host of articles to help you get it right the first time.

In this issue

Choosing the Right City for Your Event: Ten Essential Questions to Ask

BY: Dale Neuburger

With the proliferation of sporting events available in the marketplace today, there is greater significance in the relationship between the rights holder of the event - sport governing body, privately-held management company, or other similar entity - and the city in which it will be conducted. It is often easy to understand why some events fail, but it is even more critical to understand how rights holders and host cities interact to produce successful events. more....