Choosing the Right City for Your Event: Ten Essential Questions to Ask
With the proliferation of sporting events available in the marketplace today, there is greater significance in the relationship between the rights holder of the event - sport governing body, privately-held management company, or other similar entity - and the city in which it will be conducted. It is often easy to understand why some events fail, but it is even more critical to understand how rights holders and host cities interact to produce successful events. more....