In this issue of Sports Destination Management, we take an up-close look at the trends that help keep sports current. Learn about the forces shaping volleyball, tennis and equestrian events. There are new developments in each sport, and you’ll read them here first. Our Sports Outlook feature focuses on strength and fitness competitions – and you might be surprised to learn how USA Weightlifting is reaching out to other sports, among them, powerlifting and CrossFit, to gain new participants. US Soccer is riding high this season, but officials aren’t resting on their laurels. There are new initiatives afoot to keep people involved in the game. If hotel negotiations are part of your job, there’s a great feature discussing key points of any contract. In addition, event merchandising has never been a hotter topic, since a good piece of merchandise provides advertising for your event all year long. Making that happen means staying current with the trends, and our article will show you how. Need to learn which apps can help you manage your event and keep it moving at the speed of new technology? That’s in this issue too. And here’s something you won’t want to miss: insights on how to keep an annual event fresh, year after year. There’s also a focus on the Midwest and all the great sports venues there, plus our first ever awards program, Economic Impact in Sports Tourism. The learning starts here. Click and see for yourself.
In hosting events, event organizers often tend to rely on the same formula that has brought success in past years. After all, why mess with success? But athletes have other sports events they can participate in, spectators have other events they can attend or watch – and even for the volunteers, other places they can spend their time – so it becomes essential to look for ways to keep the event fresh. more....