November/December 2023 | Sports Destination Management

November/December 2023

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Sports Destination Management Magazine

November/December 2023 logo

We’re in the homestretch of the year, and that brings us, once again, to our awards issue. The 2023 Champions of Economic Impact in Sports Tourism (who collectively brought in nearly $1 billion), are not only a great refresher course on all of the reasons we do what we do in this industry, they’re an inspiration to persevere and innovate. Together, event owners show us not just power and strength but determination and resourcefulness. It is, after all, with all of these qualities that economies benefit, memories are made and champions are born.

In this issue

Recording and Streaming: The Ultimate Marketing Tool

BY: Jeremy Waller

While the success of spectator sports has long been measured in just that, spectators, the last few years have brought an increased awareness of the positive impact of livestreaming events. In many cases, it increases audience numbers, allows family members at home to watch youth sports and, increasingly, is being used by college and pro scouts. more....