April 19, 2017 | Sports Destination Management
Issue #57: April 19, 2017

Panama City Beach Finds Success in Rebranding as a Family and Sports Destination

When Panama City Beach rebranded itself as a family and sports destination, and in the process, put up a detour sign to its longtime spring break traffic, questions arose. How would it work? More importantly, would it work? A year later, here is a progress report.

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Destination Spotlight

Columbia's Winning Combination of Surprising Sports

Three rivers flow through Columbia, South Carolina, helping the city earn its status among the top 10 paddlesports destinations in the country. One of those rivers - the 150-mile Broad River that runs north and south - has become renowned for its unobstructed surface, wooded protection from winds and year-round availability. And rowing teams are noticing. But so are other sports, including quidditch, roller derby, tennis, baseball, basketball and soccer. And with a variety of venues to suit events of any size and level, ColumbiaSC is making a name for itself across the leaderboard. Accommodations are plentiful and so are the opportunities for fun off the field and after hours. Get to know the city that offers more than you think.

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In other news and commentary...
Multi-Sport Games Struggle for Survival: How Much Will the Market Bear?

Four multi-sport games, four different organizations and one common goal: survival. The World Mind Sports Games, World Combat Games, World Urban Games and World Beach Games have all set ambitious agendas and made plans, only to have to rescind them. The question: how much can the sports market bear?

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Mixed Gender Teams? International Federations Propose Changes for 2020 in Tokyo

Want a glimpse of the future? Look to Tokyo's 2020 Olympics where a few new events proposed for the Games may be instrumental in changing the landscape of sports events in years to come. Want a hint? How about male/female synchronized swimming and mixed gender team racing in cycling?

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USA Baseball and MLB Held Their First-ever Girls' Tournament

It happened last week, while everyone was distracted by the Easter holidays and tax day. But even though it happened quietly, the first-ever girls' baseball tournament at MLB Youth Academy in Los Angeles could open the door for more girls and for savvy planners who can harness the momentum.

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The National Hockey League to Miss the First Winter Olympic Games in 20 Years

The NHL just put the Winter Olympics on ice. The announcement ended a long debate about whether the league would allow its players to skate for their native countries at the 2018 Winter Olympics in PyeongChang, South Korea. Next question: How it will affect college, local and regional hockey.

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Sports Franchises, Destinations Seek to Attract LGBT Fans and Athletes

When Washington, D.C., is named a finalist for hosting the 2022 Gay Games... when the National Soccer Coaches Association of America lunches an online course on the inclusion of LGBT athletes... when professional U.S. sports leagues are sponsoring pride nights... the travel market needs to be ready to help out.

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National Park Week Celebrates 101st Year

Here we are in the middle of National Park Week and celebrating more than 100 years of protecting and preserving the nation's parks and monuments. Got any sports events planned for the trails, hills or other park facilities? You may be able to leverage them for extra mileage, media-wise.

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Inside Events

Inside Events: US Club Soccer

US Club Soccer is an organization committed to the development and support of soccer clubs in the United States. Get to know the organization that registers players and staff, provides insurance coverage, provides and sanctions competitions and events as well as a variety of other programming for its members.

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Instagram Photo of the Week

Want to see this kind of action? The 75th GOODE Water Ski National Championships will be Aug. 9-12 at the San Marcos River Ranch in Martindale, Texas. Photo by Scott N. Atkinson. Instagram | Twitter | Facebook

We want to see you! Send your Instagram photos. Take pictures of your events, and share them with #SportsDestinations. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. We're looking for those photos that depict what you and your events are all about. Anything you think is a great representation of your event - all are welcome! Use #SportsDestinations via twitter or Instagram.

Read the latest issue of Sports Destination Management

March/April 2017

March/April 2017

The more things change, the more they stay the same? Not in the fast-paced world of sports where even the sports themselves are evolving. Our issue focuses on golf, soccer and aquatics, as well as adventure racing and disc golf - and venues in the mountainous regions of the U.S. There's great information on setting up medical support for events, on stay-to-play (spoiler alert: it doesn't work for everyone) and photography of sports events. There's even an interview with NASC's new executive director. Spring into a news season of learning now.

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Last word...

"You don't just want to beat a team. You want to leave a lasting impression in their minds so they never want to see your face again."

~ Mia Hamm





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