NFHS Announces Four-Year Extension with Bison as the Official and Exclusive Basketball Equipment Partner | Sports Destination Management

NFHS Announces Four-Year Extension with Bison as the Official and Exclusive Basketball Equipment Partner

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May 20, 2024

he National Federation of State High School Associations (NFHS) has announced a four-year corporate partnership renewal with Bison, Inc., to remain the Official and Exclusive Basketball Equipment Partner of the NFHS.
 

The renewal of the partnership continues a longstanding relationship between the NFHS and Bison. In the mid-1990s, Bison was a part of the NFHS product licensing program through which the NFHS endorsed products for use in the high school marketplace.
 

“Bison has been a great partner to the NFHS for nearly three decades and we are proud to continue that relationship,” said NFHS CEO Dr. Karissa Niehoff. “It continually provides outstanding products and service to schools across the country.”
 

Headquartered in Lincoln, Nebraska, Bison has taken claim as one of the industry’s top suppliers of basketball equipment since 1985. Bison’s innovative basketball products include ceiling- and wall-suspended basketball systems, portable systems, breakaway goals, backboards, safety wall padding, DuraSkin® backboard padding and outdoor basketball systems.
 

“Bison has enjoyed its longstanding mutually beneficial partnership with NFHS and is proud of the impact we both play in high school students’ development as players and as citizens,” Nick Cusick, Bison’s founder and CEO, said.
 

In addition to basketball, Bison, Inc, has remained the Exclusive Soccer Goal Partner of the NFHS since 2021. For a full list of products, please visit https://bisoninc.com/

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