Bowlero Corp. and USBC announce multi-year partnership and media rights agreement

Bowlero Corp. and the United States Bowling Congress have announced a multi-year media rights and partnership agreement.

Under the agreement, the U.S. Open and USBC Masters will continue as major championships on the Professional Bowlers Association Tour with finals broadcast as part of the PBA Tour on FOX package. The agreement keeps USBC’s livestreaming platform, BowlTV, as the exclusive livestreaming home for the PBA National Tour, as well as PBA50, PBA Jr. and the PBA Regional Tour.

“We are thrilled about this partnership bringing the best players in the world to compete on BowlTV over the next two years and joining the fantastic broadcast package that the PBA and FOX Sports deliver to the sports world,” USBC Executive Director Chad Murphy said. “I want to offer a personal thank you to all the people involved at Bowlero and the PBA in making this happen.”

As part of the agreement, BowlTV will become the title sponsor of the PBA Regional Players Invitational, while Bowlers Journal International magazine subscriptions will continue to be an included benefit for PBA members.

“We are excited to continue this partnership for the next two years,” said Lev Ekster, the Chief Strategy Officer at Bowlero Corp. and PBA. “Together, we aim to continue elevating professional bowling coverage for our amazing fans.”

The U.S. Open will be contested at Royal Pin Woodland in Indianapolis from Jan. 27-Feb. 4, 2024, while the USBC Masters will be held at Suncoast Hotel & Casino in Las Vegas from March 24-31, 2024.

BowlTV’s season coverage will feature all PBA Tour qualifying rounds and championship rounds for select PBA tournaments. The coverage also will include qualifying of the Roth/Holman PBA Doubles Championship and all PBA50 Tour events. A full schedule will be announced later this year.

PBA coverage on BowlTV includes multiple channels at each event, so fans can follow their favorite competitors. The broadcasts feature professional commentary, interviews and analysis featuring top bowling experts. BowlTV also is home to the Professional Women’s Bowling Association Tour and USBC’s short-duration tournaments.

Go to BOWL.com/BowlTV to learn more about BowlTV. Visit PBA.com for information on the PBA Tour.