Daiwa, one of the world’s largest tackle companies, has signed on as a supporting sponsor for the Bassmaster Tournament Trail through 2024, B.A.S.S. officials announced.
“All of us at Daiwa are very excited about our next step with B.A.S.S. as a supporting sponsor,” said Daiwa President Carey Graves. “Our passion for the sport of bass fishing drives us as a company to create and innovate fun and exciting new products and, with our new partnership, this will give us an opportunity to showcase them in a way that we can interact with the B.A.S.S. members and supporters. We look forward to the future with B.A.S.S. and their members!”
Daiwa’s pro staff of Bassmaster Elite Series anglers Seth Feider, Chris Johnston, Cory Johnston, Brandon Palaniuk and Patrick Walters combined for a stellar season, sweeping the Top 5 spots in Angler of the Year standings and earning 15 Top 10 finishes. Walters also brought home his second Century Belt with his 102-pound, 5-ounce four-day haul at Lake Fork.
“Having the opportunity to work with Daiwa was a career-changing move,” said Walters. “With their top-of-the-line gear, your only thought is catching the next fish.”
The highlights continued in the Bassmaster Opens, where Palaniuk took the win at the Northern Open at James River and Cory Johnston captured his first B.A.S.S. victory at the Northern Open at 1000 Islands/St. Lawrence River.
“We’re thrilled to welcome Daiwa as a new supporting sponsor as we partner to advance sportfishing,” said B.A.S.S. CEO Chase Anderson. “Daiwa already supports some of the biggest stars on the Bassmaster Elite Series, and we are excited for the opportunity to partner with Daiwa to reach anglers both here at home and abroad as we nurture a new generation of tournament anglers at our Bassmaster events and through our industry-leading platforms.”
As a supporting sponsor for the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments, Daiwa will enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various social media platforms. Additionally, Daiwa will be highlighted during Bassmaster LIVE, which is streamed on Bassmaster.com and broadcast Saturday and Sunday mornings on the FOX Sports platforms.
About Daiwa Corporation
Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.
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