Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today that Fuel Me, a cloud-based technology platform used to simplify and automate the fuel procurement and management process, has signed on as the Exclusive Fuel Provider of Major League Fishing and the Presenting Sponsor of the 2022 MLF Tackle Warehouse Pro Circuit.
Fuel Me’s innovative development of mobile and desktop portals allows customers to simplify fuel ordering and delivery, while managing their orders in real time, 24 hours a day, 7 days a week, with GPS live order tracking.
“Fuel Me is honored to be the Exclusive Fuel Provider for Major League Fishing,” said William Marr, President of Fuel Me. “This partnership aligns perfectly with our business model and vision for the future, and we are very excited to bring greater awareness to Fuel Me’s fuel procurement and management platform.
“We are also excited to announce that Fuel Me is developing an MLF-branded fuel card that will help support the league, while giving 1.5% cash back to each fan with every purchase – a win-win for all involved. We are eager to kick off the 2022 season and can’t wait to see where this new relationship with MLF takes us.”
The sponsorship includes commercials and graphic billboards in Bass Pro Tour and Tackle Warehouse Pro Circuit programming on Discovery Channel, CBS Sports Network and the Sportsman Channel, as well as a strong brand presence within both professional tours’ in-show and on-site opportunities. The agreement also provides significant brand exposure on the MLF NOW! livestream for both tours and prominent logo placement on angler jerseys, competition official jerseys and boats during the General Tire Heavy Hitters All-Star Event in Tyler, Texas, Apr. 9-14.
With decades of experience in the energy distribution industry, Fuel Me’s mission is to provide a seamless and comprehensive user experience while expanding clean energy product initiatives and positioning itself as the energy distribution solution of the future.
“Major League Fishing is excited to join forces with Fuel Me, a brand that developed a truly innovative and disruptive technology solution within its industry,” said Jim Wilburn, President and Chief Executive Officer of Major League Fishing. “MLF had similar origins with our pioneering of the catch-weigh-immediate release format of the MLF Cups and the Bass Pro Tour. We believe the combined forces of these two groundbreaking brands will propel both companies into 2022 with renewed vigor and maximum exposure to our shared audience.”
The 2022 professional bass fishing seasons will launch over the next two weeks with the Tackle Warehouse Pro Circuit Presented by Fuel Me Guaranteed Rate Stop 1 at Sam Rayburn Reservoir Presented by Ark Fishing, Jan. 27-30, and the Bass Pro Tour B&W Trailer Hitches Stage One Presented by Power-Pole in Monroe and West Monroe, Louisiana, Feb. 5-10.
For more information on Fuel Me and their automated fuel procurement process, visit www.Fuel.Me. For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, Twitter, Instagramand YouTube.
About Fuel Me
Fuel Me LLC is a technology company offering a modular service platform designed to deliver contactless, managed fuel & energy services for fleets, marine vessels, heavy equipment, power generation, race teams and venues. Fuel Me also offers the first Fleet Suite Utility Wallet powered by Vital Card, which enables customers to purchase fuel with a virtual fuel card – using NFC technology at the pump – and unifies the myriad inputs of fuel management within the Fuel Me application. Fuel Me’s delivery strategy and business model will increase asset utilization, boost profits, eliminate inefficiency and improve safety standards across the industry.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network, and on-demand on MyOutdoorTV (MOTV). Headquartered in Tulsa, Oklahoma, with offices in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. In 2019, MLF expanded its portfolio of catch, weigh, and immediately release events to include the sport’s strongest five-biggest-fish format tournament circuits. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement, and fish care.
Major League Fishing – WE ARE Bass Fishing™
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