Marathon Petroleum Corporation, which operates the nation’s largest refining system and thousands of retail locations from coast to coast, has signed on as the title sponsor for Bassmaster Studios and as a Supporting Sponsor for the Bassmaster Tournament Trail, B.A.S.S. officials announced today.
“Marathon has always helped Americans fuel their passion, and millions of people have discovered — or rediscovered — a passion for fishing in the past year,” said B.A.S.S. CEO Bruce Akin. “We are proud to help Marathon reach our anglers and fans. Whether anglers are traveling to a dream destination or hauling their boat to home waters, Marathon is sure to be nearby to help them reach their destination.”
“In 2021, we’re all looking for new places to explore,” said John Rice, Marathon’s Manager–Advertising & Brand Management. “It’s a new year and a chance to see how far we can go. Bassmaster is the perfect opportunity for Marathon to dive into an incredible partnership.”
Beginning with the Bassmaster Elite Series season-opener last week on Florida’s St. Johns River, Marathon will be heavily featured during the award-winning Bassmaster LIVE show. The show, which is broadcast on FS1 and streamed on Bassmaster.com and the FOX Sports digital platforms, will be hosted from the Marathon Bassmaster Studios.
“A new season always comes with an extra measure of excitement and this 2021 season has definitely got that,” said Bassmaster LIVE Host Tommy Sanders. “We have an expanded field with some very impressive anglers, plus the newly christened Marathon Bassmaster Studios represents a terrific new partnership for the new year.”
As a Supporting Sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments, Marathon will enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various social media platforms. Among the new Marathon-sponsored content will be new “Peak Performance” interviews which focus on the pros’ winning ways and aim to help anglers of all levels improve their own techniques.
“Partnering with Bassmaster makes perfect sense,” said Rice. “At Marathon, we focus on providing quality fuels to achieve peak performance. At Bassmaster, anglers need to reach their peak performance to come out on top. It’s really a perfect partnership when you think about it.”
About Marathon Petroleum Corporation
Marathon Petroleum Corporation (MPC) is a leading, integrated, downstream energy company headquartered in Findlay, Ohio. The company operates the nation's largest refining system. MPC's marketing system includes branded locations across the United States, including Marathon brand retail outlets. Speedway LLC, an MPC subsidiary, owns and operates retail convenience stores across the United States. MPC also owns the general partner and majority limited partner interest in MPLX LP, a midstream company that owns and operates gathering, processing and fractionation assets, as well as crude oil and light product transportation and logistics infrastructure. More information is available at www.marathonpetroleum.com.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.
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