MLF Announces Multi-Year Sponsorship Renewal with Brunswick Corporation to Showcase Mercury Marine and Lowrance Brands

Major League Fishing (MLF), the world’s largest tournament-fishing organization, and Brunswick Corporation, the global leader in marine recreation, announced today a multiyear sponsorship renewal. The renewal ensures that longtime MLF sponsors Mercury Marine and Lowrance continue as official sponsors of the MLF Bass Pro Tour, General Tire Team Series and Major League Fishing Heavy Hitters all-star event.


Lowrance and Mercury Marine both became sponsors of MLF first in 2011, when they signed on as original sponsors of the very first MLF Challenge Cup on Lake Amistad, which featured only 24 professional anglers.


“Sponsorship renewals with brands that are deep-rooted in our sport, like Lowrance and Mercury Marine, are a testament to the benefits and ROI that our partners receive when aligning with Major League Fishing,” said Jim Wilburn. “Both brands share MLF’s strategic vision and goals – prioritizing innovation and a commitment to their anglers. The teams at both Mercury and Lowrance have been incredible supporters of MLF over the years, and we are excited to continue to build on our relationships with them in the years to come.”


In addition to remaining an official sponsor of all Major League Fishing and MLF5 circuits, Lowrance and Mercury will each be named the presenting sponsor of a yet-to-be-determined Bass Pro Tour Stage in 2025 and receive prominent exposure as premium exhibitors at the REDCREST 2025 and REDCREST 2026 Outdoor Sports Expos.


Also as a part of the renewal, the Lowrance Ghost® trolling motor and C-MAP® – the premium mapping solution for anglers looking for accurate and quality data – will also retain a prominent presence across numerous MLF media platforms, including all Bass Pro Tour and General Tire Team Series television programming and livestreams, MLF’s social media outlets, website, and featured logo placement on angler boats and jerseys in the General Tire Team Series and Heavy Hitters events.


For additional information about MLF, its tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Lowrance and its tournament-winning fish-finding technology, visit Lowrance.com. For more information on Mercury Marine visit MercuryMarine.com.