B.A.S.S. and Yokohama Tire announced today that Yokohama has signed an agreement to sponsor multiple events, including title sponsorship of the Yokohama Bassmaster Elite at Lake St. Clair, in Macomb County, Mich., Aug. 7-10.
Other touchpoints of the agreement include Bassmaster supporting-level sponsorship for the Bassmaster Elite Series, St. Croix Bassmaster Opens presented by SEVIIN, Mercury B.A.S.S. Nation Series presented by Lowrance, Bassmaster Team Championship, Strike King Bassmaster College Series presented by Bass Pro Shops and Strike King Bassmaster High School Series, as well as presenting sponsors of the Progressive Insurance Bassmaster Classic Celebrity Pro-Am and of the daily weigh-ins at Dickies Arena during the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour at Lake Ray Roberts in Fort Worth, Texas, Mar. 21-23.
Along with the Bassmaster Classic, Yokohama will have an outdoor experiential activation at several of the Elite Series locations in 2025, which will incorporate an interactive display, giveaways and autograph sessions with Team Yokohama athletes.
“We’re proud to have Yokohama become a supporting sponsor in the 2025 season,” said B.A.S.S. Chief Executive Officer Chase Anderson. “Bassmaster anglers require the best equipment available to them both on and off the water, and Yokohama tires are a constant they can count on to get them safely to every destination during a tournament season. I personally made the switch to Yokohama on my vehicles and can attest to the quality and durability of Yokohama’s tires.”
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