The PGA TOUR and FanDuel Sportsbook agreed on a multi-year content and marketing relationship designating FanDuel an Official Betting Operator of the PGA TOUR.
By joining the TOUR’s Official Betting Operator program, FanDuel will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing FanDuel to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets. Additionally, the PGA TOUR and FanDuel will collaborate to deliver odds-based content to fans via TOUR Digital Platforms like PGATOUR.COM and the PGA TOUR app.
“We have long admired FanDuel’s brand, product and marketing strategies as well as the leadership position it has taken since the legalization of sports betting in 2018,” said Norb Gambuzza, SVP, Media and Gaming at the PGA TOUR. “We are excited to bring FanDuel into the PGA TOUR’s Official Betting Operator program as we continue to engage new fans in this rapidly growing space.”
FanDuel Sportsbook has seen substantial growth in golf gaming:
- Golf has recorded the highest single event handle on FanDuel Sportsbook over nine of the last 12 Sundays.
- FanDuel Sportsbook’s total golf handle in New Jersey in 2020 already has surpassed the total golf handle from 2019, even without [13] weeks of PGA TOUR competitions during the shutdown.
“Golf interest is up on FanDuel, so we are excited to deepen our relationship with the PGA TOUR,” said Mike Raffensperger, CMO FanDuel Group. “We will now be able to offer unique gaming experiences on our platform, special TOUR related promotions for our customers and an enhanced content experience across the TOUR’s properties to really prove to bettors across the nation that there are More Ways to Win at FanDuel.”
Following the Supreme Court’s decision that overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.
The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.
About PGA TOUR - By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (93members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 212 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2019, tournaments across all Tours generated a record $204.3 million for local and national charitable organizations, bringing the all-time total to more than $3 billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, WeChat, Weibo, Toutiaoand Douyin.
FanDuel Sportsbook - Since PASPA was overturned in 2018, FanDuel has introduced mobile sports betting and retail sports betting in legal sports betting markets across the United States. America’s #1 Sportsbook has mobile sports betting available in six U.S. states, including New Jersey, Pennsylvania, West Virginia, Indiana, Illinois and Colorado. The FanDuel Sportsbook also has eleven retail sportsbooks in eight U.S. states, including New Jersey, New York, Pennsylvania, West Virginia, Indiana, Iowa, Michigan and Mississippi. The FanDuel Sportsbook has leadership positions in several states and operates the largest volume retail sportsbook in the United States at Meadowlands Racing and Entertainment in East Rutherford, NJ. The FanDuel Sportsbook is part of the FanDuel Group. FanDuel Group is based in New York with offices in California, New Jersey, Florida, Oregon and Scotland.
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