Where there's smoke, there's sponsorship, as well as plenty of hot debate. Last month, a cannabis brand signed on as a sponsor of an endurance sports event. But it's hardly the first; in fact, a cannabis cultivation company was a sponsor of the Chicago Marathon in 2015. Here's a round-up of what's going on and what it might mean to event owners.

Deschutes Fair and Expo Center, with its amenities and capabilities, has planners thinking outside the show ring and past the rodeo image. This multi-purpose arena located in Redmond, Oregon, can host everything from wrestling to motor sports, from gymnastics to basketball, and much more. In fact, not only does the Deschutes Fair and Expo Center have surprises at every turn, but its Central Oregon location has its own share of delights in store for event owners and organizers, athletes, families and fans. "Our slogan is, 'We really can do it all!'" says Roxia Thornton Todoroff, director of sales for the Deschutes Fair and Expo Center. "Sports events organizers will be amazed at everything we have to offer."

Open yourself up to adventure in Snohomish County, Washington. It's the perfect backdrop for any sports event, and it's perfectly accessible as well: 15 miles north of Seattle, less than 100 miles south of Vancouver, British Columbia, and in the heart of the Pacific Northwest.

May is Play Tennis Month, but getting non-players engaged when tournaments come to town is a challenge. A tennis-centric group fitness program works with events to bring in new participants, provide additional revenue and boost participation. Learn how Cardio Tennis works with event owners to benefit their revenue.

"It's not bragging if you can back it up."

~Muhammad Ali