Axil Brands and NASCAR Renew Product License Agreement Through 2027

Axil Brands, Inc., a global consumer products company for Axil hearing protection and enhancement products used in the sporting goods and shooting sports market, has inked an extension of its product licensing agreement with NASCAR through 2027.
 

Under the terms of the contract, Axil will produce and sell NASCAR-branded earbuds, earmuffs, hearing devices, ear plugs, and outdoor speakers through NASCAR venues and distribution channels across the U.S., Puerto Rico and Canada, as well as U.S. military bases worldwide.
 

“The extension of our licensing agreement with NASCAR further strengthens our partnership with one of the most iconic names in recreation and motorsports and creates significant opportunities to introduce our products into a wider market and demographic,” commented Jeff Toghraie, CEO at Axil Brands, Inc.
 

“NASCAR is a brand synonymous with passion, performance and innovation, and this partnership underscores our shared commitment to delivering high-quality hearing protection and enhancement products and exceptional experiences to NASCAR fans. We look forward to our continued partnership and bringing even more entertainment value to the passionate NASCAR community.”
 

Axil Brands, Inc. is a family business with over 60 years of design, manufacturing and retail experience in hearing enhancement, protection and audio devices for the sporting goods and shooting sports markets under the Axil, NASCAR and Sig Sauer brand names.